How to Post 3D Photo on Facebook from Your Desktop
Have you seen a Facebook 3D photo? If the answer is yes, then there is no wonder why they are rising in popularity alongside virtual reality. With Facebook’s acquisition of Oculus, the social network has implemented many new features.
For a while, Facebook has allowed the posting of 3D photos to the timeline from certain iPhones. Last week they extended this capability to include desktops. The desktop capability is our favorite because desktops are so readily available.
So, we are going to show you how to post 3D photos on Facebook from a desktop computer?
If you prefer video, check out our video walkthrough here:
The following steps will walk through how to transform a 2D image into a 3D photo on Facebook.
1. Select or Create an Image for Your 3D Photo
It’s best to start with an image that has depth. Objects staggered in different distances from you are great! This makes it easier to create the effect you’re looking for. If it’s a fairly “flat” image, you may have to make up some of your own depth.
In the below image, the hand will be the closest thing to you. After that, the “3D,” the light bulbs at different depths, and the background.
2. Create the Depth Map
This is the magic sauce of a 3D photo, and what separates a great 3D photo from a mediocre one. Because you will need some basic graphic design skills to create a depth map, we will use a metaphor that graphic designers will understand.
Depth maps are very similar to masks. In a mask, the more black the overlay, the more of the underlying image will be covered. Below you’ll see an image, its mask, and the combined result.
Depth maps are similar. The more black the depth map is, the further away the underlying pixels will appear to the user on the 3D image, as if they are more in the background.
3. Save Your Files
Facebook currently requires you to upload your image and your depth map with the same name, but the depth map must have “_depth” appended to the end. Finally, you just drag both files onto your Facebook post at once.
4. Posting 3D Photos to Facebook Tips
A couple of tips to help polish off your depth map are blurring and using similar shades. Both of these can help decrease stretch.
An Example of Stretch
An example of stretch is highlighted in the image below. The “3D” text on the depth map was a near-white color, while the brick background was near-black. This stark depth difference creates a drastic “stretch” in the final image since it’s being rendered as very far away. Want more realistic and smooth results? Blurring edges and keeping close objects in similar grey tones will help. Just like with anything artistic, feel free to bend these rules and experiment with different effects.
5. Upcoming Updates
Facebook is working on updates to include certain Samsung phone models. Want to stay in the loop with this new feature? We encourage you to join a couple of our favorite Facebook groups ”
https://www.facebook.com/Facebook360/ “and “Immersive (360°/3D) Ad Creators & Buyers.” Also, follow us on social media. For any questions or just to chat, always feel free to reach out to me or Watts Media.
Who is Watts Media?
Watts Media is a full-service digital marketing agency, specializing in programmatic advertising. We are a team passionate about exploring the world of marketing and business to discover stories worth telling. We also empower agencies with white labeled services.