Next Generation Ad Tech
Watts Media has big ambitions and only works with the most cutting-edge players in the advertising technology space. We are disappointed in the traditional “stimulus media” advertising agencies that overcharge their clients every day and don’t provide measurable outcomes that improve sales. Below you will find three examples of how Named Target Marketing is allowing us to provide the level of service every client deserves from their agency partners:
Person-Level Ad Tracking
In the past, tracking ad performance through analytics was only available at the audience level and there was no way to differentiate bots from humans. Using the Named Target Marketing Platform allows you to track ad performance and deliver down to the named individuals in B2B campaigns. Has that prospect you’re about to call on been seeing your ads?
Now you can know!
Account Based Marketing
Marketing technology should never just be about targeting and ad delivery – it is about making your company’s phones ring. NTM is a unique approach to campaign performance analysis and Funnel Metrics to optimize number of calls. Identifying the exact Decision-Makers who can buy from you and then delivering ads wherever they go online is only the first step. Funnel Metrics help you ensure that every step of the process is working from ad targeting to phones ringing.
One-to-One Decision Maker Communication
Our expertise is identifying each of those individuals, by name, and getting your ads in front of them everywhere they go online. If you are in the busienss of selling to other businesses, no matter the industry, we can help you reach the decision makers that are qualified to buy from you.
Show. Not Tell.
They say seeing is believing. We show you exactly what Named-Target Marketing can do for you in three easy steps. It’s fast and it’s free.