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Watts Media Blog

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Connected TV Advertising Trends In 2018

A Recent report published by eMarketer identified some major connected TV advertising trends in 2018. Their Global Media Intelligence Report is dubbed A Reference Guide to Consumers' Media Use in 40 Countries. The report contains detailed compilations of data and...

What is Programmatic Advertising?

Programmatic Advertising uses cloud-based software platforms called Demand Side Platforms (DSP) to purchase digital advertising. In the past, advertisers hired media buyers who submitted Request for Proposals (RFPs), negotiated price, and manual bought insertion...

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